Goal Systems, the world leader in state-of-the-art optimisation software for the transport industry, has recently appointed Lorna Díaz Mayoral as the company’s new Chief Marketing Officer.
Lorna’s appointment is a part of the company’s new strategic plan, which seeks to expand into new international markets. At Goal Systems, we firmly believe in the importance of good brand communication, and therefore we strive to continuously boost our marketing and communications strategy.
Lorna has a wide-ranging career of more than 20 years in the field of B2B marketing and communication, with special focus on strategic marketing, digital and offline marketing aimed business development and generation. She holds diplomas in Business Management, Digital Marketing, and Marketing and Commercialisation.
Her national and international experience in different multinational companies have equipped her with numerous skills, the most noteworthy being adapting to different markets, managing changing teams and environments, or the leadership, design and implementation of disruptive marketing plans to improve brand positioning.
Before joining Goal Systems, Lorna Díaz Mayoral held positions of responsibility in different tech companies, which include her stint as Marketing Director for SAP Spain, Portugal and Israel, and her experience as Marketing & Communication Director Spain & Portugal at QLIK.
With this new appointment, Goal Systems continues to uphold its commitment to building a board of directors with an international vision and highly technological and business profiles.
“I’m very excited to join Goal Systems at such an important moment of the company’s expansion. Digitalisation is changing how we work, even how we move around. We have before us, an incredible opportunity to show how technological solutions such as those provided by Goal Systems can significantly help to develop a sustainable and smart public transport. This is a train that I’m very happy to board and to bring all my experience and knowledge to it”, stated Lorna Díaz Mayoral.