Public transportation is an essential need in any developed country. Sustainability and optimization are some of the key factors to planning and developing an adequate transportation system in an ever more connected and globalized world.

At the moment, BRT standards (Bus Rapid Transit) have been implemented to rate the quality of bus transportation worldwide. In spite of being one of the most developed countries and a pioneer in establishing BRT standards, United States of America lags far behind many countries like Colombia or China in achieving high rating transportation systems. In particular, none of the American systems of transportation have scored higher than a bronze rating within BRT standards.

The major reason why American transportation doesn’t exceed bronze ratings is due to the so-called “BRT Creep”, a gradual weathering away of transportation quality. Besides this, many other factors contribute to the downgrading of American transportations. These are the illegal use of BRT lanes for individual vehicles, using BRT standard as simple advertising claims and the general perception of bus transportation.

First of all, the “BRT Creep” happens when authorities adopt BRT standards to improve bus systems but implement counterproductive actions such as inadequate vehicles. In this way, what was supposed to be an upgrade remains a partly successful development.

Secondly, over the course of the centuries, USA has been dominated by one means of transportation. A century ago it was railway but nowadays the prime transportation is individual vehicles. Therefore, BRT procedures are unpleasing to the majority of Americans that would have to give up a whole lane for buses.

Furthermore, the USA has no real criteria to rate BRT systems. This is why BRT terminology is used as mere advertising and marketing claims. As a consequence, many of the improvements are wrongly classified as BRT standards which in turn damages what is perceived as quality BRT systems.

Finally, the general opinion and perception that the American population has of public transportation is not favorable. Many of them associate public transportation to poverty, old age and people with disabilities

Nevertheless, against all the delays, many American cities have realized they must invest in bus transportation because the railway is not going to fulfill the necessities and demands of an ever increasing population. With a raise in demand and a decrease in economic capacity, BRT is the best strategy. To achieve highly qualified BRT systems USA must overcome technical, administrative and institutional barriers. 

One of the options to improve USA’s resources and overcome their limitations is to use a transport optimization system. GoalSystems, industry leader, offers the best services for bus transportation optimization by means of GoalBus®. This is a software system for bus transportation management. The main objective is to resolve timetable, vehicle and driver management issues for bus transportation. Additionally, it is a flexible system; it can be adjusted to the needs of any client. In this way, our customers attain the highest levels of optimization and cost saving actions.

Now, more than ever, it is important to invest in creative and flexible solutions to offer the most efficient and cost-effective options for an ever increasing population. BRT projects are affordable and easy to establish. Together with GoalSytems’ services bus transportation will gain further success and improvement and will be ready for the future.

Goal Systems