With a population of over 120 million, Mexico is the second most populated country in Latin America. Therefore, public and private transportation is critical for moving inside the city and for connecting metropolitan areas.

Freelancers manage more than 80% of urban mobility of the country; resulting in a low percentage of trips being managed by companies with experience in the field of transportation. Consequently, transportation systems are deficient and poorly organized: there are too many vehicles, most of them are old and highly contaminant, and most importantly, they have a high index of accidents.


It is essential to increase and improve control, optimization and quality of transportation.

Since last decade, local, regional and federal governments have sought alternatives to improve and professionalize urban and suburban public transportation in the most important cities of Mexico. Initiatives such as Global Plans for Sustainable Urban Mobility (PIMUS, for its name in Spanish), Global Passenger Transportation Systems (SITP) and Bus Rapid Transit (BRT) models have been introduced in order to emulate successful South American transportation models.

Nine BRT transportation systems are currently operating, eight are in process and some others are planned; up to 30 BRT systems are estimated for the entire country. These systems will be integrated into SITPs, which include BRT and feeder lines, auxiliary lines, subway lines or other transportation systems.

Querétaro and its “Red Q” is a good example: the city government (through a transportation authority) works together with freelancers in an organized way, where there is no BRT.

However, lack of experience of governments, lack of experts, and other political and social circumstances, have lead to delays or even cancellation of many projects; other projects have economic problems and should be restructured to survive.

Within this context, Goal Systems is an essential partner to help Mexican transportation systems  become more professional and sustainable. Our company is a model in that market, we have an office in the country and we have contributed to the development of the sector for many years with our solutions for optimal scheduling of resources for transportation. Metrobús (Mexico City), Ecovía (Monterrey) or Macrobús (Guadalajara) are good examples of our experience.

Mexico is a country with great development opportunities, its transportation systems should be equally efficient. The experience of a world leader in optimization is essential to help clients in their operations.

Now, governments, NGOs and other institutions such as the World Bank, BANOBRAS (through the program POTRAM) or CTS Embarq support transportation projects from different perspectives (administrative, economical, and technical) in order to guarantee their quality and sustainability, aiming to repeat the success of other systems such as Metrobús (Mexico City), Macrobús (Guadalajara) or Optibus (León).

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